Extreme Heat Campaign
Join us and help prepare our communities
to reduce heat-related illness this summer.
We need your help to build awareness.
Join us this summer and help prepare our communities to reduce heat-related illness.
Extreme heat is already a deadly threat in Los Angeles and projections show a tenfold increase in the annual number of heat waves by mid-century.
Risk for heat related illness increases for children, older adults, pregnant people, outdoor workers, and people experiencing homelessness, among others.
HeatSafe.LA is our social media link included in our posts and captions.
Why should I join the campaign?
When you join the HeatSafeLA campaign, you join 115+ distribution partners from across Los Angeles. You gain access to social media graphics, a content calendar with key messaging, and weekly email updates with instructions to share resources and tips for staying safe on extreme heat days. We hope you join us!
Who created the content?
LARC and Los Angeles County Department of Public Health created the content with input from dozens of community leaders, organizations, and academics. Learn more here.
Print and Social Media Content
Flyers
Share these flyers at public events and venues throughout Los Angeles via email or print!
Social Media
Objectives
Raise public awareness about the risks of extreme heat
Provide resources for staying cool, accessing utility assistance programs, and improving energy efficiency
Raise awareness of connection between climate change and public health, especially with media professionals and policy makers
Target Audience:
Los Angeles County residents, especially those at higher risk for heat related illness: children, pregnant people, outdoor workers, people experiencing homelessness, and older adults, amongst others
Note to Our Distribution Partners:
Download our high resolution graphics. Do not download images or take screenshots from our website. They are low resolution and optimized for web pages, not social media channels.
Bus Ads
We have partnered with LA Metro, LA City’s Climate Emergency Mobilization Office (CEMO), and the Antelope Valley Transit Authority to run Public Service Announcements on approximately 2,400 buses from June-September 2026.
A 2021 report from UCLA’s Luskin Center for Innovation highlights the need for targeted heat risk interventions in common exposure settings, including informing transit riders about the risks of heat illness, encouraging them to notice warning signs, and sharing preventative actions.
If your transit agency would like to run a similar advertisement, please email us:
Week 1: Campaign Kickoff
English Caption:
Rising temperatures mean rising risk – expect more dangerously hot days in Los Angeles this summer. This heat season, we’ll share resources on how to protect yourself and your community from extreme heat. Get tips to stay safe on hot days at HeatSafe.LA
Spanish Caption:
El aumento de las temperaturas implica un mayor riesgo este verano en Los Ángeles. Este verano, compartiremos recursos sobre cómo protegerte y cómo proteger a tu comunidad del calor extremo. Encuentra medidas para mantenerte sano en HeatSafe.LA
Week 2: Physical Health Risks
English Caption:
Now is the time to prepare for hotter days! Heat can cause serious illness, so make a plan and take extra care to prevent yourself & others from getting sick. Visit HeatSafe.LA for more ways to stay heat safe.
Spanish Caption:
¡Es el momento de prepararse para los días más calurosos! El calor puede causar enfermedades graves, así que prepara un plan y toma precauciones adicionales para evitar que te enfermes. Visite HeatSafe.LA para más medidas para mantenerte seguro contra el calor.
Week 3: Mental Health Risks
English Caption:
Taking care of your well-being when it’s hot means taking care of both your physical AND mental health. For assistance, visit DMH.LACounty.gov, call 800-854-7771, or text “LA” to 741741. You are not alone in this! Visit HeatSafe.LA for ways to stay heat safe!
Spanish Caption:
Cuidar su bienestar cuando hace calor significa cuidar tanto de su salud física como mental. Para asistencia, visite a DMH.LACounty.gov, llame a 800-854-7771, o envía un mensaje con "LA" a 741741. ¡Visite HeatSafe.LA para conocer como mantenerse seguro contra el calor!
Week 4: Cool Down Your Home
English Caption:
Climate change is making LA hotter. If you don’t have air conditioning in your home, consider these tips to stay cool in the heat. For more information & resources, visit HeatSafe.LA.
Spanish Caption:
El cambio de clima hace que Los Ángeles sea más caluroso. Si no tiene aire acondicionado en la casa, considere estos consejos para mantenerse seguro y sano cuando hace calor. Para más información y recursos, visite: HeatSafe.LA.
Week 5: Sun Safety 101
English Caption:
The sun’s rays can be stronger than they feel. Protect your skin with sunscreen (SPF 15+), sunglasses, hats, and shade when outside.
Sun safety helps prevent heat illness and long-term damage. Learn more at HeatSafe.LA
Spanish Caption:
El sol puede afectar más de lo que parece. Usa bloqueador solar (SPF 15+), lentes de sol, sombreros y busca sombra cuando sea posible.
Cuidarte del sol también te protege del calor extremo. Obtenga más información en HeatSafe.LA
Week 15: Tips for Pets
English Caption:
Fireworks aren’t the only thing that can make your furry friend unhappy. Keep your pet healthy by taking extra care of them during hot days. You can follow this easy rule: if you wouldn’t be happy, your pet wouldn’t like it either! Learn more: HeatSafe.LA
Spanish Caption:
Los fuegos artificiales no son lo único que puede hacer infeliz a su mascota. Mantenga a su mascota sano al ponerle más atención durante los días muy calurosos. ¡Si ud. no estaría contento, tampoco le gustaría a su mascota! Más información: HeatSafe.LA
HEATWAVE POST: Sleep Well During a Heatwave
English Caption:
Heat waves are dangerous and exhausting, especially when it’s too hot to sleep well at night. It is important for your body to cool down and rest at night. Here are some things you can do to cool your home and improve your sleep quality. Learn more at HeatSafe.LA
Spanish Caption:
Las olas de calor son peligrosas y agotadoras, especialmente cuando hace demasiado calor para dormir bien. Es importante que su cuerpo se enfríe y descanse por la noche. Aquí hay algunas cosas que puede hacer para enfriar su hogar y mejorar la calidad de su sueño. Obtenga más información en HeatSafe.LA
HEATWAVE POST: Cool Spaces in LA
English Caption:
Looking for a place to cool down on a hot day? Visit these free public places to help stay cool. To find a cooling center near you, visit bit.ly/coolingcentersLA
Share your favorite places to cool down in the comments below! Visit HeatSafe.LA for more.
Spanish Caption:
¿Busca un lugar para refrescarse en un día caluroso? Visite estos lugares y centros públicos gratuitos para mantenerse fresco. Para encontrar un centro cercano, visite bit.ly/centros-enfriamiento-LA
Visite HeatSafe.LA para más.
More graphics to be released below!
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More graphics to be released below! *
Thank you for being patient with us as we roll out new graphics for our 2026 Extreme Heat Campaign.
Sign up to be one of our distribution partners to stay updated on the campaign, repost our content on social media, and receive notifications of new graphics! —>
CAMPAIGN BACKGROUND & SUPPORTERS
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In 2022, the Los Angeles Regional Collaborative (LARC) and the Los Angeles County Department of Public Health (LACDPH) partnered to create a social media campaign to help those most at risk for heat related illness to protect themselves, their families, and their communities. We recruited 50 distribution partners from local government, County departments, academia, and non-profit organizations. Together our posts reached more than 6,000,000 people that heat season.
The content above was originally created by LARC staff in partnership with the LACDPH Climate Change Program, Elizabeth Rhoades, Laura Baetscher, and Susan Lesser, and translated into Spanish by Andres Rodriguez at Climate Resolve. We thank Lynn Hur for her research and writing, Yua Watanabe for the graphic design, and Camille Burrus for her evaluation of the 2022 campaign.
In August 2022, UCLA’s Center for Community Engagement (CCE) and LARC were awarded a UCLA Transdisciplinary Research Acceleration Grant to assess and revise the campaign in preparation for a 2023 campaign. We assembled a Community Advisory Group to guide the collaborative work across all project phases, including designing and participating in workshops to co-create content and outreach strategies with community members and community leaders. The outputs of this community-engaged process include new communications materials ready for use in the summer of 2023, as well as additional networking and relationship building of community-based organizations, residents, non-profits, and government agencies working to secure a more heat resilient LA.
Thank you to LARC’s network supporters, Accelerate Resilience L.A. (ARLA) a sponsored project of Rockefeller Philanthropy Advisors, the City of Los Angeles Climate Emergency Mobilization Office, Edison International, Second Nature, UCLA’s The Green Initiative Fund, and UCLA’s Transdisciplinary Research Acceleration Grant program for generously sponsoring LARC’s extreme heat campaign during the first two summers.
ARLA’s funding supported researchers at the UCLA Luskin Center for Innovation to produce “Communicating Heat Risk: A guide to inclusive, effective, and coordinated public information campaigns,” a report that examines heat campaigns in California - Including LARC. Thank you to ARLA for their support!
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In July 2024, the CA Governor’s Office of Land Use and Climate Innovation awarded a $3 million grant to support a comprehensive outreach program called Los Angeles Regional Collaborative: Heat Education, Ambassadors, and Training (LARC-HEAT). LARC-HEAT will be implemented by the Los Angeles Regional Collaborative for Climate Action and Sustainability (LARC), the Fernandeño Tataviam Band of Mission Indians, Rising Communities, LA County Department of Public Health.
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We have recruited more than 115 distribution partners from local government, County departments, academia, and non-profit organizations. We are working together to reach a broad audience throughout the County, particularly those most at risk for heat related illness.
Thank you to the following organizations for being extremely active partners in the 2025 heat season:
Antelope Valley Partners for Health
Antelope Valley Transit Authority
California State Senate District 20
City of Bell Gardens
City of Los Angeles Climate Emergency Mobilization Office
City of Los Angeles Emergency Management
City of Pico Rivera
City of Santa Clarita
Climate Resolve
Community Organized Relief Effort
County of Los Angeles
L.A. Works
LA County
LA County Board of Supervisors 3rd District
LA County Department of Regional Planning
LA County Fire Department
LA Neighborhood Land Trust
Los Angeles County Department of Public Health
MyLA311
South Bay Cities Council of Governments
The Climate Center
The Wellness Center LA
US Green Building Council California
Visión y Compromiso
Questions? Contact us
Social Media Calendar & Graphics
LARC’s 2026 Extreme Heat Campaign is live!